City First Realtor Edge™
Unlock More Listings. Convert More Buyers. Close More Transactions.
Exclusive Technology and Lending Advantage
At City First Mortgage, we equip our Realtor partners with an exclusive technology and lending advantage. The Realtor Edge™ suite combines high-converting marketing tools with seamless lender collaboration, so you can stay focused on growing your business while we help nurture your pipeline and close deals faster.
High-Converting Marketing Tools
Boost your conversion rates with our specialized marketing suite
Seamless Lender Collaboration
Work efficiently with lending partners through integrated systems
Pipeline Nurturing
Keep your leads engaged and moving toward closing
Lender-to-Realtor Best Practices
Our partnership goes beyond pre-approval letters. Here's how we keep your deals moving and your clients informed:
Instant Loan Updates
Status notifications for buyers and agents—no chasing required.
Weekly Pipeline Reviews
Stay aligned on shared leads and open escrows.
Pre-Approval Ready Alerts
Be the first to know when one of our mutual prospects is ready to house hunt.
Co-Branded Communication
From milestone emails to marketing materials, your name is on it too.
What Makes Us Different
We bring more than tech, we bring solutions:
Buy Before You Sell Bridge Loans
Help sellers move forward without waiting.
Down Payment Assistance
Perfect for first-time and underserved buyers.
Reverse Mortgages
Turn long-time homeowners into move-up buyers.
New Construction Loans
Ground-up, renovation, and build-to-suit options.
Private Lending
Fast closings and flexible guidelines for unique properties.
Commercial Lending
Grow your investor clients with purchase, refinance, or development loans.
City First Realtor Edge™ Suite
Done-For-You Follow-Up & Nurture Stay top of mind without lifting a finger. We help convert new leads into closings, even the ones who ghosted you.
New Lead Follow-Up
Automated texts, emails, and voicemails that introduce your team and pre-qualify buyers.
Open House Follow-Up
Every attendee receives a personalized response and lender follow-up.
Old Lead Reactivation
Turn your cold database into new conversations.
Client Database Nurture Tools
Build long-term loyalty and repeat business—automatically.
My HomeIQ Equity Report
Monthly branded equity and home value updates sent to your clients with over 85% open rate.
Real-Time Alerts
Know when your leads are actively attending open houses, searching on realtor.com & zillow, have their credit pulled, or list their home.
"Most Likely to Move" Score
Predictive AI helps identify who's getting ready to sell or buy.
Property Marketing Powerhouse
We market your listings like a top-producing team—branded to you.
Branded Mobile App
Home search meets real-time loan insight, co-branded with your contact info.
Single Property Websites
Sleek, lead-generating websites for each of your listings.
Open House System
Digital sign-ins, follow-up automation, and visitor engagement.
Flyers, Postcards & More
Custom print assets tailored to your listing and market.
Social Media Lead Capture
Ready-to-share posts with built-in lead forms.
Print Marketing Library (Optional Add-On)
Get access to our premium print templates for quick customization:
Just Listed / Just Sold Postcards, Door Hangers, Listing Flyers, Sign Riders and Lawn Signs, Open House Invitations
Ready to Level Up Your Real Estate Business?
Let's schedule a 15-minute walk-through of the City First Realtor Edge™ suite and how we can help you win more listings, close faster, and serve your clients better.
15
Minute Demo
Quick overview of all features
3
Key Benefits
Win listings, close faster, serve better
100%
Customized
Tailored to your business needs